To be “in rude health” is an old-school British expression, meaning to be strong, healthy and full of life. With the range of wholesome natural foods and snacks from the London-based Rude Health range, this is just how you’ll feel. The Rude Health philosophy starts with real natural ingredients; stuff that comes from fields, orchards and vines, not from laboratories. Rude Health products are made without any artificial sweeteners, thickeners, preservatives, colourings, flavourings and unnecessary additives. You can taste the difference, and your body can feel it too.