Huma Gel

WHERE DID THE IDEA FOR HÜMA COME FROM?
The idea for Hüma was born in the sands of Iraq. In 2009, a US Army soldier 1st Lieutenant named Ian was leading grueling missions throughout Iraq. During his breaks he read the book Born to Run about the Tarahumara, a native Mexican tribe who compete in epic 100+ mile races as part of their culture. To fuel themselves on these ultra marathons, they use a special chia seed blend. 1LT Ian figured if it worked for them in Mexico, maybe it would work for him in Iraq.

It did. In fact, it worked so well that he kept experimenting with it, which led to the creation of Hüma. Today, Hüma brings together Tarahumara tradition, sports nutrition research, healthy ingredients and great taste as our best shot at helping you enjoy your energy gel.

ABOUT THE HÜMA FOUNDERS
Hüma is a veteran-owned company that was started in 2012 by Ian and Kevin, two young grad-school students who were tired of awful energy gels. Hüma gels were officially introduced in November 2012 and have since become the best-selling all-natural energy gel in the world!