Standard Beauty

Standard Beauty believes that everyday skincare essentials shouldn’t break the bank. Their mission is to provide affordable, high-quality formulations that deliver real results.

  • Standard Salicylic Acid Wash 125ml

    Standard Salicylic Acid Wash 125ml

    N$167.00

    Self-Care Sunday just got upgraded: Introducing a Professional Range, that was made for salon use. 

    This non-drying, lightly foaming cleanser removes makeup and dirt, while penetrating deep into pores helping to reduce blackheads and breakouts. This gentle, daily face preps the skin for optimal absorption of following products.

    Together with other products from the Professional Range, this creates the perfect ritual for at-home grade facials without the salon price tag. Formulated to salon standards, this range contains highly targeted formulations for salon-like results- without the salon price tag.

  • Standard SOS Scalp Spray 100ml

    Standard SOS Scalp Spray 100ml

    N$229.00

    Soothe Our Scalp Spray. Say good-bye to your itchy scalp. The best? This water is infused with a proprietary Rosemary Blend to boost hair growth and Rose Water for healthier & shinier hair.

    A soothing, hydrating mist to help calm itchiness, redness and sensitivity. This lightweight mist quickly absorbs, without leaving behind an oily residue to support a healthy scalp, which minimises future flare-ups. The scientifically proven ingredients help to reduce dandruff and sebum (oil) on your scalp.

    Suitable for all hair types from 1-4C, braided and unbraided hair.

  • Standard Spice N'Ice Double Masque 100ml

    Standard Spice N’Ice Double Masque 100ml

    N$401.00

    Often referred to as the “red-carpet facial” (because it has minimal to no downtime), this double masque with a Chemical Peel & Soothing Mask Component is the perfect mix to rapidly and safely resurface the skin. 

    It includes a combination of warming and cooling sensations that will leave your skin feeling  invigorated.  Enjoy a refined skin texture, diminished look of blemishes, and improved appearance of fine lines and wrinkles and a glassy glow. 

    Together with other products from the Professional Range, this creates the perfect ritual for at-home grade facials without the salon price tag. Formulated to salon standards, this range contains highly targeted formulations for salon-like results- without the salon price tag.

  • Standard Squalane Serum 30ml

    Standard Squalane Serum 30ml

    N$201.00

    Light-weight, non-greasy serum to quickly lock in moisture and deeply hydrate the skin.

    Squalane boosts collagen production for firmer, plumper skin with that dewy, glass skin look. This is a non-comedogenic (i.e. non-clogging) face oil.

    BENEFITS:

    – Ultra-hydrating & moisturising; perfect for dry skin
    – Improves skin elasticity
    – Minimises sun damage/age spots
    – Soothing: Perfect for breakout-prone skin
    – Plumper and softer skin

  • Standard Sweet Cheeks Body Butter Cream 200g

    Standard Sweet Cheeks Body Butter Cream 200g

    N$247.00

    Treat your skin to the luscious indulgence of our Sweet Cheeks Buttercream, a shea butter-based, whipped body butter, infused with watermelon extract and vitamin E. It melts effortlessly on contact, leaving your skin silky smooth and deliciously scented.
    Why You’ll Love It:
    Packed with nourishing ingredients like Shea Butter, Olive Oil, Coconut Oil, and Sunflower Oil, this buttercream delivers deep hydration and rejuvenation for all skin types. Its delightful French Vanilla & Coconut scent will have you dreaming of tropical getaways while it works its magic on your skin.
    Skin Benefits:

    • Shea Butter: Known for its intense moisturizing properties, Shea Butter deeply hydrates, soothes irritation, and enhances skin elasticity. Rich in vitamins A and E, it promotes a healthy, radiant complexion.
    • Olive, Coconut, and Sunflower Oils: These oils are loaded with essential fatty acids and antioxidants, providing long-lasting nourishment and hydration. They help protect against environmental damage, improve skin texture, and lock in moisture.
    • Watermelon Extract: This refreshing ingredient is rich in antioxidants and vitamins, providing deep hydration and soothing benefits, leaving your skin revitalized.
    • Vitamin E: A potent antioxidant that protects against free radicals, helps improve the appearance of scars and stretch marks, and slows down the photo-ageing process
  • Standard Thick and Long Lash & Brow Duo Serum 4ml

    Standard Thick and Long Lash & Brow Duo Serum 4ml

    N$229.00

    A two-step system designed to naturally enhance lash length, thickness, and strength. Unlike prostaglandin-based lash serums that may cause irritation, discolouration, or long-term dependency, this formula prioritises lash health and safety with plant-powered active ingredients, backed by clinical studies. 

    This dual-phase system nourishes and strengthens lashes using a water-based serum followed by an oil-based serum, each packed with scientifically backed actives to support fuller, longer, and healthier-looking lashes and brows in just 3 months.

    Step 1: 4D Maximising (Water-Based) Lash Growth Serum

    Applicator: Felt-tip brush (precise application along lash line)

    Capillia Longa™ Plant-Stem Cell Pepetide (1%) – Reactivates the hair cycle and prolongs the growth phase, making lashes appear fuller & thicker, clinically proven to:

    • Increase lash thickness by 200% in 4 months
    • up to double the eyebrow density in 4 months


    D-Panthenol (1%) – Deeply moisturizes and strengthens lashes to prevent breakage.

    Step 2: Lengthening Gel (Oil-Based Lash Growth Serum)

    Applicator: Mascara-style wand (conditions & coats lashes evenly)

    Thickened Castor Oil – A natural powerhouse known to nourish and strengthen hair for visible growth.
    Oil-Soluble Hyaluronic Acid (HA-OIL™ 1%) – Penetrates the hair shaft, deeply moisturising lashes while enhancing their flexibility & strength.
    GROWTH Oléoactif® (2%) – A botanical active derived from Roselle flowers & Safflower, clinically proven to:

    • Boost lash density by +18% in 28 days
    • Increase lash thickness by 200% in 4 months
    • Double brow thickness in 4 months
    • Reset the hair growth cycle, stimulating follicles for long-term results
  • Standard Thick Sip Niacinamide Body Mist 200ml

    Standard Thick Sip Niacinamide Body Mist 200ml

    N$229.00

    Revitalise your skin with the refreshing and hydrating Thick Sip Niacinamide Body Mist, designed to keep you feeling fresh and rejuvenated all day long.
    Why You’ll Love It:

    Thick Sip Body Mist is perfect for everybody, delivering a clear, slightly orange gel spray with suspended air bubbles that absorb quickly, leaving no residue.

    Its lightweight formula and delicious scent makes it ideal for frequent use throughout the day, adding a touch of luxury to your body care routine.

    Skin Benefits:

    • Niacinamide: This star ingredient evens out skin tone, refines texture, and reduces the appearance of dark marks and pigmentation. It also helps maintain a healthy skin barrier by balancing ceramides and fatty acids, reducing Trans Epidermal Water Loss (TEWL), and protecting skin from environmental stressors like UV light and pollution. Additionally, Niacinamide stimulates collagen synthesis, improving the appearance of fine lines, wrinkles, and skin elasticity, while balancing sebum levels to reduce breakouts.
    • Watermelon Extract: Packed with antioxidants and vitamins, Watermelon Extract nourishes the skin, providing a refreshing burst of hydration and soothing properties that calm irritated skin.
    • Glycerin: Known for its deep moisturising properties, Glycerin attracts and locks in moisture, strengthens the skin’s natural barrier, and leaves the skin feeling soft, supple, and perfectly conditioned.
    • Fragrance: Enjoy long-lasting freshness with a scent that lingers all day, boosting your confidence and keeping you feeling revitalised from morning to night.
  • Standard Tinted Lip Glaze - Dipped Strawberry 6ml

    Standard Tinted Lip Glaze – Dipped Strawberry 6ml

    N$178.00

    A hydrating, silky-smooth lip oil infused with hyaluronic acid, peptides, jojoba oil, and vitamin E for glossy, plumped, and irresistibly nourished lips. This award-nominated formula is vegan, non-sticky, and now has a gorgeous colour and irresistibly delicious flavour.

    Dipped Strawberry – Red
    A classic vibrant red with juicy strawberry overtones. Rich in pigment but gentle in feel, perfect for creating bold, glossy impact.

    Key Benefits

    • Deep hydration & plumping with Tripeptides & Hyaluronic Acid
    • High-shine, non-greasy finish that enhances natural glow
    • Barrier protection for dry or sensitive lips from Vitamin E & nourishing oils
    • All-day comfort that seals in moisture without settling into lip lines

    Hero Ingredients & Benefits: 

    • Tripeptides & Hyaluronic Acid – Enhance hydration, plump lips, and help smooth fine lines for a fuller appearance.
      • Non-surgical treatment for your lips
      • Lip volume enhanced on average 9.2% in 30 days– with the highest at 30%
      • Increases immediate & long-term hydration
      • 85% of volunteers noticed a voluminsing effect
      • 70% of volunteers experienced an anti-ageing & rejuvenating effect 
    • Jojoba Glaze & Emollients – Deliver deep nourishment, a long-lasting glossy finish, and a non-greasy feel. 
    • Sweet Almond Oil, Castor Oil & Camellia Seed Oil – Rich in antioxidants and essential fatty acids to replenish and restore lip health. 
    • Natural Vitamin E – A powerful antioxidant that helps protect against free radical damage while keeping lips soft and supple
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    Standard Tinted Lip Glaze – Donut 6ml

    N$178.00
  • Standard Tinted Lip Glaze - Funfetti 6ml

    Standard Tinted Lip Glaze – Funfetti 6ml

    N$178.00

    A hydrating, silky-smooth lip oil infused with hyaluronic acid, peptides, jojoba oil, and vitamin E for glossy, plumped, and irresistibly nourished lips. This award-nominated formula is vegan, non-sticky, and now has a gorgeous colour and irresistibly delicious flavour.

    Funfetti – Just Pink
    A bright, bouncy pink with a funfetti birthday cake flavour.

    Key Benefits

    • Deep hydration & plumping with Tripeptides & Hyaluronic Acid
    • High-shine, non-greasy finish that enhances natural glow

    Hero Ingredients & Benefits: 

    • Tripeptides & Hyaluronic Acid – Enhance hydration, plump lips, and help smooth fine lines for a fuller appearance.
      • Non-surgical treatment for your lips
      • Lip volume enhanced on average 9.2% in 30 days– with the highest at 30%
      • Increases immediate & long-term hydration
      • 85% of volunteers noticed a voluminsing effect
      • 70% of volunteers experienced an anti-ageing & rejuvenating effect 
    • Jojoba Glaze & Emollients – Deliver deep nourishment, a long-lasting glossy finish, and a non-greasy feel. 
    • Sweet Almond Oil, Castor Oil & Camellia Seed Oil – Rich in antioxidants and essential fatty acids to replenish and restore lip health. 
    • Natural Vitamin E – A powerful antioxidant that helps protect against free radical damage while keeping lips soft and supple. 
    • Barrier protection for dry or sensitive lips from Vitamin E & nourishing oils
    • All-day comfort that seals in moisture without settling into lip lines
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    Standard Tinted Lip Glaze – Milktart 6ml

    N$178.00
  • Standard Tinted Lip Glaze - Sugar Boba 6ml

    Standard Tinted Lip Glaze – Sugar Boba 6ml

    N$178.00

    Standard Beauty’s Tinted Lip Glazes is a hydrating, silky-smooth lip oil infused with hyaluronic acid, peptides, jojoba oil, and vitamin E for glossy, plumped, and irresistibly nourished lips. This award-nominated formula is vegan, non-sticky, and now has a gorgeous colour and irresistibly delicious flavour.

    Sugar Boba – Burgundy
    A deep, warm burgundy with a sweet boba tea twist. Luxe, sultry, and perfect for elevating any makeup look.

    Key Benefits

    • Deep hydration & plumping with Tripeptides & Hyaluronic Acid
    • High-shine, non-greasy finish that enhances natural glow
    • Barrier protection for dry or sensitive lips from Vitamin E & nourishing oils
    • All-day comfort that seals in moisture without settling into lip lines

    Hero Ingredients & Benefits: 

    • Tripeptides & Hyaluronic Acid – Enhance hydration, plump lips, and help smooth fine lines for a fuller appearance.
      • Non-surgical treatment for your lips
      • Lip volume enhanced on average 9.2% in 30 days– with the highest at 30%
      • Increases immediate & long-term hydration
      • 85% of volunteers noticed a voluminsing effect
      • 70% of volunteers experienced an anti-ageing & rejuvenating effect 
    • Jojoba Glaze & Emollients – Deliver deep nourishment, a long-lasting glossy finish, and a non-greasy feel. 
    • Sweet Almond Oil, Castor Oil & Camellia Seed Oil – Rich in antioxidants and essential fatty acids to replenish and restore lip health. 
    • Natural Vitamin E – A powerful antioxidant that helps protect against free radical damage while keeping lips soft and supple. 
  • Standard Toned Firming Body Lotion 300g

    Standard Toned Firming Body Lotion 300g

    N$224.00

    Sculpt. Smooth. Support. 

    This multi-targeting body lotion is your new secret weapon for visibly firmer, smoother-looking curves. Infused with SCULPUP™—a trademarked active clinically shown to enhance skin firmness, elasticity, and volume in key areas like the breasts and buttocks—this rich yet fast-absorbing lotion helps support your skin through life’s big transitions, from post-pregnancy to post-weight loss or menopause. 

    Formulated with shea butter, cocoa butter, olive oil, and blackberry extract, it deeply nourishes while a gentle warming effect soothes and comforts—perfect for nighttime rituals. 

    What It Does: 

    • Helps visibly firm, sculpt, and tone skin in target areas (bust, buttocks, thighs)
    • Supports skin elasticity and volume—ideal for post-baby, post-diet, or post-hormonal shifts
    • Deeply hydrates and softens with shea & cocoa butter
    • Boosts antioxidant protection with blackberry extract, vitamin E, and vitamin C derivatives
    • Gentle warming effect may soothe tired skin and enhance absorption 

    Hero Ingredients 

    • SCULPUP™ – Clinically backed active that helps reshape and firm curves
    • Shea Butter & Cocoa Butter – Intensely moisturizing and rich in fatty acids
    • Kaolin – Gently purifies and supports skin texture
    • Blackberry Extract & Vitamin E– Antioxidant protection
    • Warming Agent– Creates a comforting warming sensation on skin 
  • Standard UV Shield SPF 50+ The Mattifying One 50ml

    Standard UV Shield SPF 50+ The Mattifying One 50ml

    N$286.00

    The Mattifying one is ideal for those seeking high-performance sun protection with a matte, shine-free finish. This SPF 50+ sunscreen combines mineral and chemical filters to provide complete UVA and UVB protection, while its mattifying formula blurs pores and controls shine—perfect for a smooth, fresh look that lasts all day.

    – Matte Pore-Blurring

    – Dermatologist Tested

    – 2-in-1 Mineral & Chemical Sunscreen

    – No White Cast

    – No Eye Stinging

    Why You’ll Love It
    Get a flawless, shine-free finish with the Mattifying One. It’s your go-to for a fresh, mattified look with reliable sun protection, letting you enjoy a pore-blurring effect while keeping your skin safe and hydrated all day

  • Standard UV Shield SPF 50+ The Normal One 50ml

    Standard UV Shield SPF 50+ The Normal One 50ml

    N$252.00

    This SPF 50+ sunscreen offers powerful broad-spectrum protection with a blend of mineral and chemical filters, perfect for every skin type. Designed to keep your skin safe from harmful UVA and UVB rays, it delivers a smooth, natural finish without the dreaded white cast or eye irritation. Plus, it’s packed with skin-loving ingredients to keep your complexion healthy and hydrated all day.

    – Natural, Flawless Finish

    – Dermatologist Tested

    – 2-in-1 Mineral & Chemical Sunscreen

    – No White Cast

    – No Eye Stinging

    Why You’ll Love It
    With its lightweight, flawless finish, the STANDARD one is your ultimate skin shield, combining sun protection with skincare benefits. Enjoy a naturally beautiful look while staying protected and hydrated, every day

  • Standard Vitamin A|B|C|D|E|F Masque 30ml

    Standard Vitamin A|B|C|D|E|F Masque 30ml

    N$309.00

    With all of the skin-loving vitamins A, B, C, D, E, and F packed into one mask, it’s like giving your skin a refreshing and revitalising vitamin juice! 

    This mask provides a nourishing boost for your skin. Vitamin A helps to reduce the appearance of fine lines and wrinkles, while vitamin B promotes hydration and overall skin health. Vitamin C is a powerful antioxidant that helps to brighten the skin and protect against environmental stressors. Vitamin D supports healthy skin cell growth and repair, while vitamin E helps to moisturise and soothe the skin. Finally, vitamin F (a blend of essential fatty acids) helps to strengthen the skin’s barrier and improve overall texture.

  • Standard Vitamin C Serum 30ml

    Standard Vitamin C Serum 30ml

    N$224.00

    Water- based serum containing 2 stable forms of Vitamin C in a Polyglutamic Acid base, which is ultra-hydrating. 

     

    BENEFITS:

    – Brightens dark spots (aka hyperpigmentation)
    – More radiant & even skin tone
    – Anti-ageing: targets wrinkles & fine lines
    – Reverses sun damage / “age spots”

  • Standard Watermelon Mojito Body Scrub 300g

    Standard Watermelon Mojito Body Scrub 300g

    N$224.00

    Transform your skincare routine with this delicious Watermelon Mojito Body Scrub!

    Why You’ll Love It:

    Packed with powerful ingredients like Watermelon Extract, Glycerin, Olive Oil, and Shea Butter, this body scrub delivers intense hydration and nourishment. It’s designed to buff away dead skin cells, revealing ultra-soft and smooth skin underneath.

    Skin Benefits:

    • Watermelon Extract: Rich in antioxidants and vitamins, it refreshes, hydrates, and rejuvenates your skin.
    • Glycerin: Draws moisture into the skin, ensuring deep hydration and a smooth, supple feel.
    • Olive Oil: Provides essential fatty acids and antioxidants for deep nourishment and long-lasting hydration.
    • Shea Butter: Delivers intense moisturization, soothing irritated skin and enhancing elasticity.
    • White Sugar & Walnut Shell: Effective physical exfoliants that prep your skin for optimal absorption of serums, lotions, and butters.
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    Standard Whipped Oats Face Wash

    N$217.00