Pure Beginnings
Pure Beginnings is a proudly South African company committed to creating safe and sustainable products, which make caring for your family’s health that much simpler. These include baby care, body care and dental care products made with love for your family and the planet. The ingredients used to make Pure Beginnings products are natural and certified organic wherever possible. These ingredients are ethically sourced and fair traded, providing support to local rural communities.
The Pure Beginnings brand is an accredited partner of Phytotrade Africa, and endorsed by Beauty Without Cruelty. Their family-friendly body care products are free of parabens, petrochemicals, aluminium and synthetic fragrances. Faithful to Nature stocks a range of Pure Beginnings products to care for every all your loved ones, young and old.
Showing all 36 results
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Pure Beginnings 100% Natural Insect Repellent Spray 100ml
N$98.70100% Natural Insect Repellent Spray
A 100% natural origin insect repellent spray that is DEET free. The spray contains LippishieldTM – a natural blend of essential oils known for their insect repelling properties. The spray is safe for babies and children and can be used by adults too.
A 100% natural origin insect repellent stick that is DEET free. With LippishieldTM – a natural blend of essential oils known for their insect repelling actions, the product is not only safe for babies but perfect for the whole family too.
The Pure Beginnings 100% Natural Insect Repellent Stick is safe to use on babies, as it does not contain DEET. With LippishieldTM – our proprietary blend of Lippia, Citronella, Neem and Lemon Eucalyptus, the stick provides protection against mosquitoes and other insects.
- Lippia Oil – from one of Africa’s most under-rated fragrant medicinal plants. It is widely credited as being antiseptic and is believed to be useful as a gargle for sore throats. The essential oil is high in ipsdienone, which is shown to repel insect pests.
- Citronella oil – a plant-based insect repellent that has been registered for this use since 1948. The United States Environmental Protection Agency considers oil of citronella as a biopesticide with a non-toxic mode of action.
- Neem Oil – is a key ingredient in providing a natural alternative to synthetic pesticides in agriculture. It is also effectively used in creams and balms to help deter insects.
- Lemon Eucalyptus Oil – used in natural insect repellents to help provide hours of relief from biting insects.
- DEET FREE – Safe for babies
- 100% Natural-origin ingredients
What is DEET?
Diethyltoluamide (also called DEET) is the most common active ingredient in conventional insect repellents. It is a slightly yellow oil intended to be applied to the skin or to clothing, and provides protection against mosquitoes, ticks, fleas, leeches, and many other biting insects.
Whilst this may sound wonderfully convenient, the common everyday use of DEET causes it to seep into our water sources and streams. DEET is highly toxic to freshwater fish and many harmless insects.
Can it harm us?
As with anything, conflicting reports give us differing opinions. Studies show that side effects of extended periods of exposure to DEET include irritation, redness, rash and swelling. People who have swallowed products containing high concentrations of DEET have also experienced stomach upset, vomiting, and nausea. When it comes to children, toxicity is a valid concern. There are natural alternatives available, so when there’s a safer choice of product on offer – use it!
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Pure Beginnings Activated Charcoal Toothpaste with Spearmint 100ml
N$111.10Activated Charcoal with Spearmint
With the delicate flavour of Spearmint and the benefits of Activated Charcoal, this non-abrasive, bleach and fluoride-free toothpaste cleans and naturally whitens teeth without damaging enamel.
Further information:
Ingredients: Glycerin, Aqua (Water), Calcium Carbonate, Xylitol, Hydroxyethylcellulose, Charcoal Powder, Sodium Lauroyl Sarcosinate, Peppermint Flavour, Hydrated Silica, Adansonia Digitata (Baobab) Fruit Extract*, Eupatorium Rebaudianum Bertoni (Stevia) Leaf Extract, Menthol, Mentha Piperita (Peppermint) Oil*, Potassium Sorbate, Guar Gum, Mentha Viridis (Spearmint) Leaf Oil*
*Ingredients from Organic Farming
99% of the total ingredients are from Natural Origin
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Pure Beginnings Baby Bum Cream With Organic Baobab 125ml
N$173.20Baby Bum Cream With Organic Baobab
A certified organic baby bum cream designed to protect your baby’s bum. With organic baobab to soothe and moisturise, tea-tree and lavender oil for their natural anti-bacterial and anti-fungal properties, and natural vegetable oils such as olive oil to protect against the dampness that leads to nappy rash.
Pure Beginnings best-selling Baby Bum Cream is Pure Beginnings flagship product. Certified organic and free from petroleum, it has been formulated to protect and heal the sensitive bum area, whilst repelling water to protect against dampness. The Baby Bum Cream is also suitable for parents who choose to cloth diaper their babies.
- Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
- Tea Tree oil – natural antiseptic with traditional healing properties
- Olive oil – rich in antioxidants and fatty acids
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Petroleum free – will not clog pores and allows skin to breathe
- Ecocert certified organic cosmetic
Suggested use: Apply after bath and each nappy change. Discontinue use if irritation or rash develops.
Additional information:
Advantages of natural based bum creams
It is important to find a bum cream that protects your baby’s bum, whilst also allowing the skin to breathe. Harsh petrochemicals such as mineral oil, petrolatum and paraffin wax are commonly found in most bum creams. We do not recommend products with these crude oil derivatives, as they can create a barrier on the skin, preventing the skin from releasing toxins. These toxins can become trapped on and beneath the skin’s surface. Natural vegetable oils do not clog the skin’s pores, so products containing a natural vegetable oil base will allow the skin to breathe whilst helping to protect the skin from irritation.
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Pure Beginnings Baby Bum Cream with Organic Baobab 50ml
N$111.00Baby Bum Cream With Organic Baobab
A certified organic baby bum cream designed to protect your baby’s bum. With organic baobab to soothe and moisturise, tea-tree and lavender oil for their natural anti-bacterial and anti-fungal properties, and natural vegetable oils such as olive oil to protect against the dampness that leads to nappy rash.
Pure Beginnings best-selling Baby Bum Cream is Pure Beginnings flagship product. Certified organic and free from petroleum, it has been formulated to protect and heal the sensitive bum area, whilst repelling water to protect against dampness. The Baby Bum Cream is also suitable for parents who choose to cloth diaper their babies.
- Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
- Tea Tree oil – natural antiseptic with traditional healing properties
- Olive oil – rich in antioxidants and fatty acids
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Petroleum free – will not clog pores and allows skin to breathe
- Ecocert certified organic cosmetic
Suggested use: Apply after bath and each nappy change. Discontinue use if irritation or rash develops.
Additional information:
Advantages of natural based bum creams
It is important to find a bum cream that protects your baby’s bum, whilst also allowing the skin to breathe. Harsh petrochemicals such as mineral oil, petrolatum and paraffin wax are commonly found in most bum creams. We do not recommend products with these crude oil derivatives, as they can create a barrier on the skin, preventing the skin from releasing toxins. These toxins can become trapped on and beneath the skin’s surface. Natural vegetable oils do not clog the skin’s pores, so products containing a natural vegetable oil base will allow the skin to breathe whilst helping to protect the skin from irritation.
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Pure Beginnings Baby Massage and Bath Oil 100ml
N$197.00Soothing Baby Massage and Bath Oil
A certified organic baby massage and bath oil that contains a blend of moisturising and calming oils such as Kalahari melon, almond and jojoba, to nurture and protect delicate baby skin. Can be used to massage baby or dispensed into the bath to nourish and hydrate baby’s skin.
Adored by moms and babies alike, the Pure Beginnings Soothing Baby Massage & Bath Oil is the ideal oil to use during a bonding baby massage. Alternatively, simply add it to baby’s bath to provide additional nourishment to the skin.
- Kalahari melon seed oil – rich in omega 6 and 9 essential fatty acids
- Almond oil – softening and soothing to the skin
- Jojoba oil – natural skin conditioner
- Avocado oil – rich in healthy fatty acids and proven to soothe skin
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Petroleum free – will not clog pores and allows skin to breathe
- Ecocert certified organic cosmetic
Suggested use:
Massage: Apply a small amount to your hand. Massage into baby, applying gentle pressure in circular motions.
Bath: Dispense 2-3 pumps of oil into running water.
Dispense a few drops into the Pure Beginnings Probiotic Baby Body Cream to add extra nourishment to the product and give it that familiar Pure Beginnings scent. Moms can use it on their bellies pre- and post -pregnancy to help with stretch marks.
Additional information:
Advantages Of Regular Baby Massages
- Affirms your bond with your baby
- Encourages digestion and eases baby’s colic, constipation and gas/wind
- Improves blood circulation and skin conditions
- Encourages sensory stimulation and routine building
- Helps build parent’s and baby’s self-esteem
- Improves baby’s health and general well-being
- Helps baby sleep for longer and stimulates neurological development
- Helps you become more confident in handling your child, and better at recognising their needs
- Relieves stress for both mother and baby, and enables the mother to engage in a positive way with her baby
- It can be a great way for partners, grandparents, and siblings to bond with the newest addition to the family
- Although massage is beneficial for all babies, it is particularly useful for those with special needs like Down’s syndrome or cerebral palsy, as it provides a unique way of communicating and soothing them.
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Pure Beginnings Baby Starter Set Gift Box
N$193.20Baby Starter Set Gift Box
A combination of the best-selling, certified organic baby products. Perfect for those parents who want to try the products before they buy the bigger bottles. Convenient to use for travel, or as a baby shower gift for a mum-to-be. The starter set contains a Soothing Baby Wash & Shampoo (100ml), a Soothing Baby Body Lotion (100ml) and a Baby Bum Cream (50ml).
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Pure Beginnings Biodegradable Baby Wipes (64 wipes x 3 )
N$151.50Biodegradable Baby Wipes With Organic Aloe
100% biodegradable, extra soft and gentle plant-based wet wipes. Infused with organic aloe, tea tree and lavender to gently clean and protect, whilst being kinder to both your baby’s skin and the environment.
The Pure Beginnings Biodegradable Baby Wipes have quickly become our most popular product. Extra-soft, plant-based fibres are not only gentle on the skin, they are environmentally friendly and 100% biodegradable.
- Aloe Vera leaf extract – a soothing, healing base which has been used for centuries to treat and care for sensitive skin
- Tea Tree oil – natural antiseptic with traditional healing properties
- Natural plant fibre – 100% biodegradable viscose, unlike conventional wipes which are plastic
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- Ultra-mild surfactants – gentle plant-based surfactants that will not strip the skin of its’ natural oils, leaving it clean, but not dry, inflamed or irritated
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Certified organic ingredients
Additional information:
- Regular wipes are a mixture of water and chemicals pressed into an absorbent disposable cloth. This cloth usually has tiny pieces of plastic particles woven into it to give it strength.
- Wet wipes are technically ‘disposable’, but this does not mean they magically disintegrate. Instead, like most of our rubbish, they are shuffled off somewhere, out of sight (and out of mind), adding to our landfills – where they proceed to wreak havoc on our environment.
- While the word ‘flushable’ on a packet of wipes might make us feel a bit better, we’re not off the hook quite yet. There is no official standard for defining a wipe as “flushable” and, most often than not, wipes that are flushed, do not break up into small enough pieces quickly enough. The flushing of wipes has been identified by sewerage systems worldwide as a major management crisis because they clog pipes and eventually entire systems. Adding to this, the wipes inevitably enter the ocean and are often ingested by sea creatures such as turtles, who mistake them for jellyfish.
- Along with straws and many other plastics, wipes have been known to wash up on beaches all around the world.
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Pure Beginnings Biodegradable Baby Wipes 64 Wipes
N$62.00Biodegradable Baby Wipes With Organic Aloe
100% biodegradable, extra soft and gentle plant-based wet wipes. Infused with organic aloe, tea tree and lavender to gently clean and protect, whilst being kinder to both your baby’s skin and the environment.
The Pure Beginnings Biodegradable Baby Wipes have quickly become our most popular product. Extra-soft, plant-based fibres are not only gentle on the skin, they are environmentally friendly and 100% biodegradable.
- Aloe Vera leaf extract – a soothing, healing base which has been used for centuries to treat and care for sensitive skin
- Tea Tree oil – natural antiseptic with traditional healing properties
- Natural plant fibre – 100% biodegradable viscose, unlike conventional wipes which are plastic
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- Ultra-mild surfactants – gentle plant-based surfactants that will not strip the skin of its’ natural oils, leaving it clean, but not dry, inflamed or irritated
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Certified organic ingredients
Additional information:
- Regular wipes are a mixture of water and chemicals pressed into an absorbent disposable cloth. This cloth usually has tiny pieces of plastic particles woven into it to give it strength.
- Wet wipes are technically ‘disposable’, but this does not mean they magically disintegrate. Instead, like most of our rubbish, they are shuffled off somewhere, out of sight (and out of mind), adding to our landfills – where they proceed to wreak havoc on our environment.
- While the word ‘flushable’ on a packet of wipes might make us feel a bit better, we’re not off the hook quite yet. There is no official standard for defining a wipe as “flushable” and, most often than not, wipes that are flushed, do not break up into small enough pieces quickly enough. The flushing of wipes has been identified by sewerage systems worldwide as a major management crisis because they clog pipes and eventually entire systems. Adding to this, the wipes inevitably enter the ocean and are often ingested by sea creatures such as turtles, who mistake them for jellyfish.
- Along with straws and many other plastics, wipes have been known to wash up on beaches all around the world.
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Pure Beginnings Body Lotion Calm 375ml
N$161.00Body Lotion Calm
Utilise the natural science of prebiotics and palmarosa to balance and soothe. Naturally nourishing and non-greasy, I AM CALM is formulated to protect, moisturise, and soften the skin, revealing its natural health and beauty. Suitable for the whole family, it is fragranced with pure essential oils to calm the mind and balance emotions.
The antioxidant properties of rooibos assist in fighting environmental stressors, whilst community-sourced baobab is included for its high concentration of Vitamin C, which boosts the skin’s elasticity and softness. Prebiotics help support the skin’s microbiome and I AM CALM is pH balanced to respect the normal pH level of the skin. Let the power of nature give your family happy, healthy skin.
Naturally Happy Skin:
- Can breathe – free from petrochemical ingredients that block pores and do not allow the skin to breathe
- Is nourished – natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
- Is Pure- free from harsh chemical ingredients such as parabens, sulphates and phthalates
- Is pH balanced – providing an optimal environment for the skin and its microbiome to flourish
Additional information:
Baobab is high in vitamin C and antioxidants as well as vitamins A and B. It helps improve skin elasticity and protecting against free radical damage as well as having anti-fungal and anti-inflammatory properties. Baobab is a prebiotic food source.
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Pure Beginnings Body Lotion Gentle 375ml
N$160.80Body Lotion Gentle
Experience the natural science of community-sourced baobab and ylang-ylang to soothe and nurture. Naturally nourishing and non-greasy, I AM GENTLE is formulated to protect, moisturise, and soften the skin, thereby revealing its natural health and beauty. Suitable for the whole family, it is fragranced with pure essential oils to calm the mind and balance emotions.
The excellent hydrating properties of coconut oil nourish the skin, making it suitable for those with sensitive skin, whilst baobab is included to boost the skin’s elasticity and smoothness. Prebiotics help support the skin’s microbiome and I AM GENTLE is pH balanced to respect the normal pH level of the skin. Let the power of nature give your family happy, healthy skin.
Naturally Happy Skin:
- Can breathe – free from petrochemical ingredients that block pores and do not allow the skin to breathe
- Is nourished – natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
- Is Pure- free from harsh chemical ingredients such as parabens, sulphates and phthalates
- Is pH balanced – providing an optimal environment for the skin and its microbiome to flourish
Additional information:
Baobab
Baobab is high in vitamin C and antioxidants as well as vitamins A and B. It helps improve skin elasticity and protecting against free radical damage as well as having anti-fungal and anti-inflammatory properties. Is a prebiotic food source. The powder is extracted from the fruit pulp of the baobab tree.
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Pure Beginnings Body Lotion Quiet 375ml
N$161.00Body Lotion Quiet
Harness the natural science of marula and rose geranium to hydrate and soothe your skin. Naturally nourishing and non-greasy, I AM QUIET is formulated to protect, moisturise, and soften the skin, helping to reveal its natural health and beauty. Suitable for the whole family, it is fragranced with pure essential oils to calm the mind and balance emotions.
The natural emollient properties of marula promote regeneration and rejuvenation, leaving skin soft and supple. Prebiotics are included to support the skin’s microbiome, and I AM QUIET is pH balanced to respect the normal pH level of the skin. Let the power of nature give your family happy, healthy skin.
Naturally Happy Skin:
- Can breathe – free from petrochemical ingredients that block pores and do not allow the skin to breathe
- Is nourished – natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
- Is Pure- free from harsh chemical ingredients such as parabens, sulphates and phthalates
- Is pH balanced – providing an optimal environment for the skin and its microbiome to flourish
Additional information:
Marula
Marula is rich in essential fatty acids, omega 6 & 9. Its high content of tocopherols, flavanols and catechins make marula oil a strong antioxidant. It helps to regenerate skin cells, protects the skin against damaging effects from the environment, and improves hydration and smoothness. It is also effective at keeping hair soft, supple, and moisturised. Marula is cold pressed extraction of oil from the seed kernels of the marula fruit.
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Pure Beginnings Body Wash Awake 500ml
N$160.80Body Wash Awake 500ml
Feel the natural science of orange, lime, and lemon peel which invigorate and revitalise. With ultra-gentle surfactants, I AM AWAKE is suitable for the whole family, leaving skin soft, soothed, and rejuvenated.
The antioxidant properties of rooibos assist in fighting environmental stressors, whilst the rejuvenating properties of mandarin are ideal for renewing your complexion and protecting the skin. Prebiotics are included to support the skin’s microbiome, and I AM AWAKE is pH balanced to respect the normal pH level of the skin. Let the power of nature give your family happy, healthy skin.
Naturally Happy Skin:
- Can breathe – free from petrochemical ingredients that block pores and do not allow the skin to breathe
- Is nourished – natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
- Is Pure- free from harsh chemical ingredients such as parabens, sulphates and phthalates
- Is pH balanced – providing an optimal environment for the skin and its microbiome to flourish
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Pure Beginnings Body Wash Clean 500ml
N$160.80Body Wash Clean
Harness the natural science of community-sourced baobab and marula to help keep skin hydrated and supple. With ultra-gentle surfactants, I AM CLEAN is suitable for the whole family, leaving skin soft, soothed, and clean.
The antioxidant properties of rooibos assist in fighting environmental stressors, whilst the balancing properties of patchouli oil make it ideal for soothing and calming the skin. Prebiotics are included to support the skin’s microbiome, and I AM CLEAN is pH balanced to respect the normal pH level of the skin. Let the power of nature give your family happy, healthy skin.
Naturally Happy Skin:
- Can breathe – free from petrochemical ingredients that block pores and do not allow the skin to breathe
- Is nourished – natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
- Is Pure- free from harsh chemical ingredients such as parabens, sulphates and phthalates
- Is pH balanced – providing an optimal environment for the skin and its microbiome to flourish
Additional information:
Baobab
Baobab is high in vitamin C and antioxidants as well as vitamins A and B. It helps improve skin elasticity and protecting against free radical damage as well as having anti-fungal and anti-inflammatory properties. Is a prebiotic food source. The powder is extracted from the fruit pulp of the baobab tree.
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Pure Beginnings Body Wash Fresh 500ml
N$160.80Body Wash Fresh
Experience healing aloe and spearmint and allow their natural properties to nurture and revive. With ultra-gentle surfactants, I AM FRESH is suitable for the whole family, leaving skin soft, soothed, and refreshed.
The antioxidant properties of rooibos assist in fighting environmental stressors, whilst the anti-bacterial properties of spearmint make it ideal for cleansing the skin. Prebiotics are included to support the skin’s microbiome, and I AM FRESH is pH balanced to respect the normal pH level of the skin. Let the power of nature give your family happy, healthy skin.
Naturally Happy Skin:
- Can breathe – free from petrochemical ingredients that block pores and do not allow the skin to breathe
- Is nourished – natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
- Is Pure- free from harsh chemical ingredients such as parabens, sulphates and phthalates
- Is pH balanced – providing an optimal environment for the skin and its microbiome to flourish
Aloe Vera
Aloe Vera contains antioxidants, enzymes, and vitamins A & C. Aloe Vera has been used for centuries as a natural anti-inflammatory ingredient. It has soothing & healing properties and is an excellent moisturiser. The gel is extracted from the leaf of the Aloe Vera plant and is dried to form a powder.
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Pure Beginnings Body Wash New 500ml
N$160.80Body Wash I Am New
Utilise the natural science of rooibos and prebiotics to detox and balance. With ultra-gentle surfactants, I AM NEW is suitable for the whole family, leaving skin soft, soothed, and renewed.
The antioxidant properties of rooibos assist in fighting environmental stressors, whilst community-sourced baobab is included for its high concentration of Vitamin C, which boosts the skins elasticity and smoothness. Prebiotics are included to support the skin’s microbiome and I AM NEW is pH balanced to respect the normal pH level of the skin. Let the power of nature give your family happy, healthy skin.
Naturally Happy Skin:
- Can breathe – free from petrochemical ingredients that block pores and do not allow the skin to breathe
- Is nourished – natural vegetable oils rich in essential fatty acids and vitamins nourish the skin
- Is Pure- free from harsh chemical ingredients such as parabens, sulphates and phthalates
- Is pH balanced – providing an optimal environment for the skin and its microbiome to flourish
Additional information:
Rooibos
Rooibos is a flavonoid-rich antioxidant, with alpha hydroxy acids, vitamin D and Zinc. It helps fight free radicals in the skin and repairs damage brought on by the elements. Aids in the treatment and relief of acne or pimples. Rooibos is extracted from tea of dried rooibos plants.
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Pure Beginnings Eco Roll On Forest Fresh Mint 75ml
N$84.30Eco Roll On Forest Revitalising Fresh Mint
With a distinctive minty scent, this certified organic deodorant will keep you feeling fresh all day. For long-lasting protection, it contains sodium bicarbonate, which targets the bacteria that cause body odour. This natural deodorant is free from aluminium chlorohydrate.
Additional information:
Spearmint
Spearmint contains antioxidant compounds including rosmarinic acid. Spearmint protect against and repair damage caused by free radicals.
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Pure Beginnings Eco Roll On Monsoon Ylang Ylang 75ml
N$84.30Eco Roll On Monsoon Relaxing Ylang Ylang Long
With hints of ylang ylang, rose geranium and patchouli, this certified organic deodorant will keep you feeling fresh all day. For long-lasting protection, it contains sodium bicarbonate, which targets the bacteria that cause body odour. This deodorant is free from aluminium chlorohydrate.
Additional information:
Ylang Ylang
Ylang Ylang has anti-bacterial properties as well as a powerful antioxidant. It is a very efficient skin cleanser, helps to regulate sebum production and helps fight free radicals that cause premature ageing.
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Pure Beginnings Eco Roll On Unscented Freshness 75ml
N$84.30Eco Roll On Fragrance Free Unscented Freshness
his certified organic deodorant is unscented. For long-lasting protection, it contains sodium bicarbonate, which targets the bacteria that cause body odour. This deodorant is free from aluminium chlorohydrate.
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Pure Beginnings Fresh Mint Toothpaste With Xylitol 100ml
N$92.50Fresh Mint Toothpaste With Xylitol
This refreshing, minty toothpaste contains xylitol, which has been shown to help prevent the growth of the oral bacteria that cause tooth decay. It is fluoride-free making it non-toxic if swallowed, and therefore safe for the whole family to use.
Additional information:
Xylitol
Xylitol has low GI sugar alcohol with antibacterial properties. It is endorsed by many dental associations worldwide for its ability to inhibit the growth of the oral bacteria, Streptococcus mutans, which is a largely responsible for plaque. Xylitol occurs naturally in small amounts in fibrous fruits and vegetables, trees, corncobs, and even the human body. It is usually processed from birch trees or corn.
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Pure Beginnings Fun Time Bubble Bath With Organic Aloe 375ml
N$146.00Fun Time Bubble Bath With Organic Aloe
A certified organic, rich, and foamy bubble bath with soothing organic aloe that helps turn bath time into playtime. This citrus scented bubble bath is pH balanced and has ultra-mild surfactants, making it perfect for anyone with sensitive skin or other irritations.
Additional information:
Aloe Vera
Contains antioxidants, enzymes, and vitamins A & C used for centuries as a natural anti-inflammatory ingredient. It has soothing & healing properties and is an excellent moisturiser. Gel is extracted from the leaf of the Aloe Vera plant and is dried to form a powder.
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Pure Beginnings Fun Time Conditioning Shampoo 250ml
N$135.00Fun Time Conditioning Shampoo With Marula Oil
A certified organic, sulphate-free shampoo that is perfect for everyday use. Ideal for children with a normal to dry scalp, the shampoo creates a rich lather when washing, yet still maintains the natural moisture of the scalp. Marula oil helps to seal damaged hair by locking in moisture, and baobab fruit extract protects against dry scalp.
Additional information:
Marula
Marula is rich in essential fatty acids, omega 6 & 9. Its high content of tocopherols, flavanols and catechins make marula oil a strong antioxidant. Marula helps to regenerate skin cells, protects the skin against damaging effects from the environment, and improves hydration and smoothness. It is also effective at keeping hair soft, supple, and moisturised.
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Pure Beginnings Fun Time Kids Wash With Organic Rooibos 250ml
N$129.40Fun Time Kids Wash With Organic Rooibos
A certified organic, mild, yet effective kids wash for little ones who tend to react to conventional soaps containing harsh surfactants such as SLS. With organic rooibos, which is rich in antioxidants, and organic orange peel oil for its calming properties, this body wash is the perfect product to use at the end of the day. It is also suitable to use on hair.
Additional information:
Rooibos
Rooibos is a flavonoid-rich antioxidant, with alpha hydroxy acids, vitamin D and Zinc. It helps fight free radicals in the skin and repairs damage brought on by the elements. Aids in the treatment and relief of acne or pimples. Rooibos is extracted from tea of dried rooibos plants.
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Pure Beginnings Fun Time Kids Wash With Organic Rooibos 500ml
N$185.35Fun Time Kids Wash With Organic Rooibos
A certified organic, mild, yet effective kids wash for little ones who tend to react to conventional soaps containing harsh surfactants such as SLS. With organic rooibos, which is rich in antioxidants, and organic orange peel oil for its calming properties, this body wash is the perfect product to use at the end of the day. It is also suitable to use on hair.
Additional information:
Rooibos
Rooibos is a flavonoid-rich antioxidant, with alpha hydroxy acids, vitamin D and Zinc. It helps fight free radicals in the skin and repairs damage brought on by the elements. Aids in the treatment and relief of acne or pimples. Rooibos is extracted from tea of dried rooibos plants.
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Pure Beginnings Gentle Berry Toothpaste 0-3Yrs 75ml
N$74.00Gentle Berry Toothpaste Fluoride Free 0 – 3 Years
Designed for children under the age of 3, this delicious, natural berry flavoured toothpaste is fluoride-free, making it non-toxic if swallowed. It also contains Xylitol to assist in the prevention of tooth decay.
The Pure Beginnings Gentle Berry Toothpaste is fluoride-free and designed for children up to the age of three. Formulated with a fantastic, natural berry flavour to appeal to the taste buds of little ones, our toothpaste will help get kids into the routine of brushing their teeth regularly – without being put off by the strong minty flavours designed for adults.
- Xylitol – helps inhibit the bacteria that cause tooth decay
- Calcium Carbonate – mild abrasive to protect infant enamel whilst brushing
- Kaolin – gentle clay abrasive to help safely remove plaque whilst brushing
- Age 0-3 years, but may be also be used by children older than that
- Non-toxic if swallowed
- Fluoride-free
- SLS-free
- Certified organic ingredients
Additional information:
The Risk Of Fluoride
The risk of fluoride to our health is something that everyone needs to understand. Even though fluoride may reduce tooth decay when applied topically, it is toxic to the rest of the body, and is likely to create health problems, especially when ingested. Our approach is to avoid this potentially harmful substance completely, and instead use other active ingredients that are effective at inhibiting the growth of bacteria that causes tooth decay.
The Benefits Of Xylitol
One of the greatest benefits of xylitol is how it interacts with bacteria. The cavity-causing bacteria that live in the mouth feed on fermentable sugars and produce lactic acid. This lactic acid is what eventually causes cavities because it eats through the enamel surfaces of our teeth. Xylitol is a non-fermentable sugar alcohol, which means the cariogenic bacteria cannot process it and therefore cannot produce lactic acid. Xylitol also has a unique anti-adhesive quality, which prohibits bacteria from adhering to cell tissue. This assists in maintaining the natural pH of the mouth, allowing teeth to be re-mineralized, which helps prevent cavities from forming in the first place.
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Pure Beginnings Natural Chest Rub 3 + Months 50ml
N$123.20Natural Chest Rub 3 + Months
A 100% natural-origin chest rub, safe for babies as young as 3 months old. Free from petroleum and menthol, and incorporating the powerful healing properties of eucalyptus, tea tree, lavender and frankincense, our chest rub provides a gentle and effective way to help ease congestion.
This 100% natural chest rub with eucalyptus & lavender is the perfect addition to your winter medicine cabinet. Free from petroleum and menthol, it is safe to use on babies as young as 3 months old. Our chest rub combines the powerful healing properties of eucalyptus, tea tree, lavender and frankincense, to gently ease congestion in your little one.
- Eucalyptus – a very popular decongestant which contains powerful anti-bacterial and antibiotic properties. Used for hundreds of years, it is widely accepted as a natural alternative to treat mild respiratory problems such as a cold, cough or bronchitis.
- Lavender – has soothing and calming properties. It is also considered an effective antiseptic and anti-inflammatory.
- Tea Tree Leaf Oil – anti-bacterial and anti-fungal properties, making it an ideal ingredient to help protect against congestion caused by colds and flu.
- Frankincense – has remarkable rejuvenating and healing qualities. With antiseptic, astringent, anti-inflammatory and expectorant properties, it is the ideal cold-fighting essential oil.
Suggested use: Massage a small amount onto the chest, neck and back, especially before bedtime.
Additional information:
Why no menthol for babies?
The menthol praised in most chest rub formulations does not break up mucus in the airways as advertised. The smell of menthol tricks the brain into thinking we are breathing easier, but it does not actually assist in clearing congestion. Inflammation often worsens. Certain ingredients are recognized as irritants to the body, causing the body to produce more mucus to protect its airways. In babies and young children this is especially dangerous, considering their airways are much narrower than those of adults.
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Pure Beginnings Probiotic Baby Sensitive Cream Wash 250ml
N$168.70Probiotic Baby Sensitive Cream Wash
The Probiotic Baby Sensitive Cream Wash is a head-to-toe body wash suitable for use from baby’s very first bath. Formulated with prebiotic and probiotic ingredients, our cream wash protects the skin’s delicate microbiome.
- Lactobacillus ferment – a probiotic extract that helps protect the skin from pathogenic microbes and assists in the production of good microbes
- Aloe Vera leaf extract – a soothing, healing base which has been used for centuries to treat and care for sensitive skin
- Marula seed oil – a nourishing oil with anti-inflammatory and healing properties
- Fragrance free – no fragrances or essential oils for the most sensitive skins
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Does not strip the skin of beneficial microbes whilst bathing
- Ultra-mild surfactants help maintain the natural oils on the surface of the skin
- Highly recommended for use from birth
- Ecocert certified organic cosmetic
Additional information:
What is your skin microbiome?
The skin microbiome is the complex ecosystem of microbes which live on the skin. Advances in technology reveal that there are over a trillion bacteria living on your skin, most of which are in fact beneficial. These beneficial microbes play a critical role in skin health by:
- Improving skin barrier
- Reducing trans-epidermal water loss
- Promoting immunity against infection
It therefore comes as no surprise that current studies show a connection between skin microbial imbalances and several different skin conditions, including eczema. To help prevent such skin conditions from developing, it is advisable to use products that minimise disruption of the skin microbiome – such as the Probiotic Baby Sensitive Cream Wash, followed by the Probiotic Baby Body Cream.
Suggested use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. In case of contact with eyes, rinse immediately with plenty of water.
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Pure Beginnings Refreshing Shave Creme 150ml
N$146.20Refreshing Shave Creme
This shave crème won’t dry your skin out and is designed to leave you feeling refreshingly cool after your shave. Jojoba oil moisturises the skin, retards water loss and enhances skin flexibility and suppleness. Aloe soothes the skin after shaving and helps to prevent ingrown hair.
Additional information:
Aloe Vera
Aloe Vera contains antioxidants, enzymes, and vitamins A & C. Aloe Vera has been used for centuries as a natural anti-inflammatory ingredient. It has soothing & healing properties and is an excellent moisturiser.
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Pure Beginnings Soothing Baby Body Lotion 250ml
N$159.10Soothing Baby Body Lotion With Organic Baobab
The Pure Beginnings Soothing Baby Body Lotion has been a favourite with moms and babies since the company began. Certified organic and petroleum free, it is soothing, nourishing and ensures baby’s skin is given the best possible start.
- Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
- Shea butter – naturally moisturising and rich in vitamins A & E and essential fatty acids
- Marula seed oil – a nourishing oil with anti-inflammatory and healing properties
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Petroleum free – will not clog pores and allows skin to breathe
- Ecocert certified organic cosmetic
Suggested use: Gently massage a small amount into skin to moisturise when required. Use to massage baby before bed to soothe and calm.
Additional information:
Avoiding Petrochemicals:
Petrolatum (better known as petroleum jelly) and mineral oil are both petrochemicals. They have no nutritive benefit to the skin at all. They give a temporary perception of moisture as they sit on the surface of the skin instead of being absorbed. This creates a reliance on using the product because the moment the surface product is gone, the skin feels dehydrated again.
Mineral oil has also been linked to:
- Clogged pores
- Trapping in toxins
- Slowing skin cell growth
- Disrupting normal hormone functioning
- Robbing the body of magnesium and other vitamins
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Pure Beginnings Soothing Baby Wash and Shampoo 250ml
N$160.35Soothing Baby Wash and Shampoo
A certified organic, mild, all-in-one baby wash and shampoo with gentle surfactants, organic baobab fruit extract, lavender and rose geranium oil. Nurturing and SLS-free, this wash and shampoo will safely and effectively cleanse your baby from head to toe.
The Pure Beginnings Soothing Baby Wash & Shampoo has been loved by moms and babies for over 12 years. Certified organic, with ultra-mild surfactants, our wash is gentle and nurturing and ensures baby’s skin is given the best start at bath time.
- Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- Ultra-mild surfactants – gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Ecocert certified organic cosmetic
Suggested use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water.
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Pure Beginnings Soothing Baby Wash and Shampoo 500ml
N$207.00Soothing Baby Wash and Shampoo
A certified organic, mild, all-in-one baby wash and shampoo with gentle surfactants, organic baobab fruit extract, lavender and rose geranium oil. Nurturing and SLS-free, this wash and shampoo will safely and effectively cleanse your baby from head to toe.
The Pure Beginnings Soothing Baby Wash & Shampoo has been loved by moms and babies for over 12 years. Certified organic, with ultra-mild surfactants, our wash is gentle and nurturing and ensures baby’s skin is given the best start at bath time.
- Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- Ultra-mild surfactants – gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Ecocert certified organic cosmetic
Suggested use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water.
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Pure Beginnings Soothing Teething Gel 15ml
N$78.70Soothing Teething Gel
A non-medicated, natural teething remedy, with organic liquorice, marshmallow root extract and chamomile.
The Pure Beginnings Soothing Teething Gel is a natural teething remedy formulated to soothe the pain and help relieve the soreness associated with teething. This non-medicated formula has quickly become a trusted aid for moms looking for a safe, natural alternative to conventional teething gels.
- Liquorice root extract– traditionally used as a numbing agent for teething
- Marshmallow root extract – has been shown to have anti-inflammatory properties
- Chamomile – helps with soothing and calming
- Xylitol – helps inhibit the bacteria that cause tooth decay
- Non-medicated formula
- Benzocaine and Clove oil free
- Petroleum and SLS-free
Suggested use: Wash hands before use. Apply a small amount onto your finger and apply gently onto child’s gums. For best results massage into gums. Use as often as needed.
Whilst we recommend the use of the Pure Beginnings Soothing Teething Gel, here are some other tips you can also try to assist with teething discomfort:
- Allow your baby to gnaw or suck on a piece of chilled food like a whole carrot or a long piece of cucumber. The cold eases the pain, and these foods are easy for your baby to hold.
- Feeding your baby cold foods like yoghurt, apple puree and mashed up veggies can also soothe the ache.
- Place a sterilised teething toy in the freezer for your baby to chew on later to help relieve sore gums.
Additional information:
Liquorice and Marshmallow are not flavour ingredients
The key active ingredients in our Pure Beginnings Soothing Teething Gel include liquorice and marshmallow root extracts. Both ingredients have historically demonstrated strong natural anti-inflammatory properties, thereby assisting in reducing swelling, inflammation and the corresponding pain associated with inflamed gums. Liquorice also acts as a mucoprotective agent – in other words it creates a soothing film over the gum, helping to relieve pain and inflammation in the affected area.
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Pure Beginnings Vanilla Mint Toothpaste Fluoride Free 75ml
N$73.70Vanilla Mint Toothpaste Fluoride Free
Designed for children 3 years and older, this delicious, mildly spearmint-flavoured toothpaste is fluoride-free, making it non-toxic if swallowed. It also contains Xylitol to assist in the prevention of tooth decay. The mild hint of mint in the toothpaste allows kids to get used to adult flavours without putting them off brushing their teeth.
Additional information:
Spearmint
Spearmint contains antioxidant compounds including rosmarinic acid. Spearmint protects against and repair damage caused by free radicals.
